Nail polish is going dull this fall. Okay, so it's not exactly what you think. Dull in this case is not boring - it's just matte! Zoya is releasing a collection of three polishes with a matte finish. Now I normally like my nail polish to have a lot of shimmer in them, so it'll be interesting to see what it looks like in person.


The three polishes are:
Loredana: gunmetal gray matte
Dovima: black matte
Posh: wine matte
(Zoya has the word shimmer after their description, but I think that must be a mistake because the collection is MATTE)
Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, ZOYA MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.
*MATTEVELVET nail color by ZOYA is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with ZOYA Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.
The MatteVelvet collection for Fall should start to make its appearance in stores in July. What do you think, will you be jumping on board the matte train?
